Gina Ritacco | Professional Makeup Artist


March 26, 2017 0 Comments

WE HAVE IT GUYS! A dupe for the Tarte Shape Tape Concealer everyone is crazy over! I stumbled on this dupe while I was testing out some new Wet N Wild products and to my surprise the Wet N Wild Photo Focus Concealer ended up being a damn near PERFECT dupe for the Tarte concealer! Best part is, the only difference I can find about these two concealers is their price! Wet N Wild $3.99, Tarte $24! Below I posted some swatch comparisons, keep in mind they are two different colors, I was aiming more to compare the texture and coverage! Check out my live demo comparison on youtube here!

PICTURED BELOW: Tarte Shape Tape “Light Medium” (LEFT), Wet N Wild Photo Focus “Light Medium Beige” (Right)


PICTURED BELOW: Both concealers slightly blended out and oxidized. I swatched next to them the same shades unoxidized. The Tarte does appear slightly more full coverage in the picture, but the Wet N Wild is a buildable formula so you can reach the same coverage! (Refer to my video comparison for under eye application demo!)